000 cam a22 4i 4500
999 _c28696
_d28696
003 MX-MxUI
005 20180507123423.0
008 110630s2012 nyua b 001 0 eng
020 _a9780415886611 (hbk)
020 _a9780415886628 (pbk)
040 _aDLC
_bspa
_cMX-MxUI
050 0 0 _aHF5821
_bA384 2012
245 0 0 _aAdvertising theory /
_cedited by Shelly Rodgers and Esther Thorson.
260 _aNew York :
_bRoutledge,
_c2012.
300 _axxix, 614 pages :
_billustrations ;
_c24 cm.
440 0 _aRoutledge communication series
504 _aIncludes bibliographical references and index.
526 _aLicenciatura en ComunicaciĆ³n
650 0 _aAdvertising.
_913826
650 0 _aPublicidad
_927
700 1 _aRodgers, Shelly
_q(Shelly Lannette),
_d1965-
_eeditor
700 1 _aThorson, Esther.
_eeditor
830 0 _aRoutledge communication series.
942 _2lcc
_cLIBRO