000 | cam a22 4i 4500 | ||
---|---|---|---|
999 |
_c28696 _d28696 |
||
003 | MX-MxUI | ||
005 | 20180507123423.0 | ||
008 | 110630s2012 nyua b 001 0 eng | ||
020 | _a9780415886611 (hbk) | ||
020 | _a9780415886628 (pbk) | ||
040 |
_aDLC _bspa _cMX-MxUI |
||
050 | 0 | 0 |
_aHF5821 _bA384 2012 |
245 | 0 | 0 |
_aAdvertising theory / _cedited by Shelly Rodgers and Esther Thorson. |
260 |
_aNew York : _bRoutledge, _c2012. |
||
300 |
_axxix, 614 pages : _billustrations ; _c24 cm. |
||
440 | 0 | _aRoutledge communication series | |
504 | _aIncludes bibliographical references and index. | ||
526 | _aLicenciatura en ComunicaciĆ³n | ||
650 | 0 |
_aAdvertising. _913826 |
|
650 | 0 |
_aPublicidad _927 |
|
700 | 1 |
_aRodgers, Shelly _q(Shelly Lannette), _d1965- _eeditor |
|
700 | 1 |
_aThorson, Esther. _eeditor |
|
830 | 0 | _aRoutledge communication series. | |
942 |
_2lcc _cLIBRO |