Arens, William F. Contemporary adversting / William F. Arens - 9a ed. - Boston : McGraw-Hill Irwin , 2004, c1987 - XLII, 617 p. : il. ; 29 cm. + 1 computer optical disc (4 3/4 in.) Includes index ISBN: 0072537728 Subjects--Topical Terms: Publicidad LC Class. No.: HF 5821 / A74 2004