Investigación de mercados (Registro nro. 8986)
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000 -LEADER | |
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fixed length control field | 00844nam a2200229 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.2 |
Item number | K55 1998 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9586007820 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kinnear, Thomas C. |
245 ## - TITLE STATEMENT | |
Title | Investigación de mercados |
Remainder of title | : un enfoque aplicado |
Statement of responsibility, etc | / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui, José N. Jany Castro |
250 ## - EDITION STATEMENT | |
Edition statement | 5a. ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Santa Fé de Bogotá, Colombia |
Name of publisher, distributor, etc | : McGraw-Hill |
Date of publication, distribution, etc | , 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 874 p. |
Other physical details | : il. |
Dimensions | ; 27 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Traducción de: Marketing research. An applied approach |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Incluye índice |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Incluye apéndice |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Incluye glosario |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Investigación |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Administración |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Taylor, James R. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rosas Lapetegui, Gloria E. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jany Castro, José N. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 21/02/2011 | HF 5415.2K55 1998 | 029548 | 08/04/2011 | ej.1 | 08/04/2011 | Libro |