La marca corporativa : (Registro nro. 26175)

Detalles MARC
000 -LEADER
fixed length control field	00774nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20160810133954.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150218s2003 ag \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9501227170
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	NC 1002.S54
Item number	C43 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Chaves, Norberto
Relator term	autor
245 13 - TITLE STATEMENT
Title	La marca corporativa :
Remainder of title	gestión y diseño de símbolos y logotipos /
Statement of responsibility, etc	Norberto Chaves, raúl Bellucia
250 ## - EDITION STATEMENT
Edition statement	1a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Buenos Aires ; México :
Name of publisher, distributor, etc	Paidós,
Date of publication, distribution, etc	2003
300 ## - PHYSICAL DESCRIPTION
Extent	122 páginas;
Dimensions	22 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Paidós. Estudios de Comunicación
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Signos y símbolos
General subdivision	Diseño
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Imagen corporativa
General subdivision	Diseño
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marcas registradas
General subdivision	Dseño
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	18/02/2015	1	NC 1002.S54 C43 2003	050468	17/08/2016	10/08/2016	ej.1	18/02/2015	Libro