Cómo funcionan las marcas / (Registro nro. 24503)

Detalles MARC
000 -LEADER
fixed length control field	00925nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140513180919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130314s2006 sp \|\|\|\|\|r\|\|\|\| 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788497842198
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original and/or intermediate translations of text	eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 69.B7
Item number	C4418 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cheverton, Peter
9 (RLIN)	9368
240 00 - UNIFORM TITLE
Uniform title	<a href="Understanding brands [Títutlo original]. Español">Understanding brands [Títutlo original]. Español</a>
245 10 - TITLE STATEMENT
Title	Cómo funcionan las marcas /
Statement of responsibility, etc	Peter Cheverton ; traducción Ubaldo Iriso
250 ## - EDITION STATEMENT
Edition statement	1a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Barcelona :
Name of publisher, distributor, etc	Gedisa,
Date of publication, distribution, etc	2007
300 ## - PHYSICAL DESCRIPTION
Extent	183 p. ;
Dimensions	21 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Nuevos Emprendedores
9 (RLIN)	9369
500 ## - GENERAL NOTE
General note	A la cabeza de la portada ''The sunday times''
500 ## - GENERAL NOTE
General note	Defina su marca, construya su marca, obtenga ventajas, competitivas
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Productos de marca
9 (RLIN)	9370
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Administración de productos
9 (RLIN)	1314
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Iriso, Ubaldo,
Relator term	traductor
9 (RLIN)	9371
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	14/03/2013		HD 69.B7 C4418 2007	048937	14/03/2013	ej.1	14/03/2013	Libro