Estrategias globales : (Registro nro. 24502)

Detalles MARC
000 -LEADER
fixed length control field	00921nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170502130224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130314s2011 agu\|\|\|\|\|r\|\|\|\| 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789876011396
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5831
Item number	E77 2011
245 00 - TITLE STATEMENT
Title	Estrategias globales :
Remainder of title	publicidad, marcas y semiocapitalismo /
Statement of responsibility, etc	coordinadores Antonio Caro y Carlos A. Scolari
250 ## - EDITION STATEMENT
Edition statement	1a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Buenos Aires :
Name of publisher, distributor, etc	La crujía,
Date of publication, distribution, etc	2011
300 ## - PHYSICAL DESCRIPTION
Extent	183 p. ;
Dimensions	23 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	DeSignis ;
Volume number/sequential designation	17
9 (RLIN)	9361
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
General subdivision	Aspectos morales y éticos
9 (RLIN)	9362
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
General subdivision	Semiótica
9 (RLIN)	9363
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Razón social
9 (RLIN)	9364
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marcas registradas
General subdivision	Publicidad
9 (RLIN)	9365
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Caro, Antonio,
Relator term	coordinador
9 (RLIN)	9366
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Scolari, Carlos Alberto,
Relator term	coordinador
9 (RLIN)	9367
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	14/03/2013	1	HF 5831 E77 2011	048941	08/05/2017	02/05/2017	ej.1	14/03/2013	Libro