Fundamentos de Marketing / (Registro nro. 20974)

Detalles MARC
000 -LEADER
fixed length control field	00934nam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170926191301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110429t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701001753
040 ## - CATALOGING SOURCE
Transcribing agency	UIA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	S8318 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
9 (RLIN)	22
245 ## - TITLE STATEMENT
Title	Fundamentos de Marketing /
Statement of responsibility, etc	William Stanton, Michel J. Etcel, Bruce J. Walker ; traducción Julio Coro Pando
250 ## - EDITION STATEMENT
Edition statement	5a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	1992
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 733 p. :
Other physical details	il. ;
Dimensions	27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice<br/>Traducción de: Fundamentals of marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
9 (RLIN)	23
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercados (Mercadotecnia)
9 (RLIN)	24
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Precios, sistema de
9 (RLIN)	25
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Distribución (Mercadotecnia)
9 (RLIN)	26
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
9 (RLIN)	27
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Etzel, Michel J.
9 (RLIN)	28
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Coro Pando, Julio
9 (RLIN)	29
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Bruce J.
9 (RLIN)	30
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libro
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	29/04/2011	1	HF 5415 S8318 1992	047208	26/09/2017	26/09/2017	ej.1	29/04/2011	Libro