Fundamentos de mercadotecnia internacional / (Registro nro. 16021)

Detalles MARC
000 -LEADER
fixed length control field	00902nam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170424190032.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120928t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701701380
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 1416
Item number	K44318 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keegan, Warren J.
9 (RLIN)	1307
245 ## - TITLE STATEMENT
Title	Fundamentos de mercadotecnia internacional /
Statement of responsibility, etc	William J. Keegan, Mark C. Green; traducción Verania de Parres Cárdenas
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	Pearson Educación,
Date of publication, distribution, etc	1998
300 ## - PHYSICAL DESCRIPTION
Extent	XXII 421 p.
Other physical details	: il.
Dimensions	; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: principles of global marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia de exportación
General subdivision	- Administración
9 (RLIN)	6082
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia de exportación
General subdivision	- Estudio de casos
9 (RLIN)	6083
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Green, Mark C.
Relator term	, coaut.
9 (RLIN)	6084
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Parres Cárdenas, Verania de
Relator term	, tr.
9 (RLIN)	6085
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	6

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type	Source of classification or shelving scheme
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	7	8	HF 1416K44318 1998	038052	08/05/2017	24/04/2017	ej.1	11/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011			HF 1416K44318 1998	038930	11/04/2011		ej.2	11/04/2011	Libro	Library of Congress Classification