Dirección de mercadotecnia (Registro nro. 12951)
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000 -LEADER | |
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fixed length control field | 00426nam a2200121 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | K 68 1973 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Dirección de mercadotecnia |
Remainder of title | : análisis, planeación y control |
Statement of responsibility, etc | / Philip Kotler ; trad. Ramón Palazón B. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México |
Name of publisher, distributor, etc | : Diana |
Date of publication, distribution, etc | , 1973 |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Traducción de : Marketin Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Análisis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Planeación |
General subdivision | - Control |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5415K 68 1973 | 022806 | 11/04/2011 | ej.2 | 11/04/2011 | Libro | |||||
Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5415K 68 1973 | 005779 | 11/04/2011 | ej.1 | 11/04/2011 | Libro |