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Advertising theory / edited by Shelly Rodgers and Esther Thorson. - New York : Routledge, 2012. - xxix, 614 pages : illustrations ; 24 cm. - Routledge communication series . - Routledge communication series. .

Includes bibliographical references and index.



ISBN: 9780415886611 (hbk) 9780415886628 (pbk)

Subjects--Topical Terms:
Advertising.
Publicidad

LC Class. No.: HF5821 / A384 2012